A recent post mentions a new study that shows the effectiveness of Baclofen in the treatment of alcohol addiction. Other studies show that one of the effects of the medication is on the level of the “love drug” oxytocin, that plays a role in bonding behaviors. Maybe that’s why so many drinkers experience the bottle as a lover.
A current pilot is testing the use of “intranasal oxytocin to help reduce addiction in alcoholics and heavy pot smokers.” The research is still in the very early stages, but it’s looking more hopeful all the time that a more successful cure than will-power is on the way.